Research on improving brand image by visual symbol system design -- Taking Shiying hall in Jingdezhen as an example

With the further development of production technology, surplus labor products appear, and the competitive advantage of brand and brand image is becoming more and more prominent. Jingdezhen is known as the "Millennium porcelain capital". Due to the lack of attention to the brand image, its influence has been greatly reduced. Based on the analysis of the current situation, problems and causes of Jingdezhen Ceramic brand. This paper discusses the solutions and measures. Taking shiyingtang brand image design case as design practice, this paper demonstrates the value and necessity of visual symbol system design to help brand image planning, and gives theoretical guiding significance to Jingdezhen and other similar enterprises.