Augmented Reality based Online Shopping

Online shopping constitutes a huge market in today’s world. But still hasn’t reached to its maximum potential. Sales companies in online mode encounter a lot of crises when a large number of products are returned, possibly due to improper fit, improper visual, many more such reasons. Hence online shopping is in constant need of upgrades to improve its sales and reduce the return rates. In this paper, a possible solution is proposed. The webcam of a device is used to view a customer wearing an outfit on the web portal on a real-time basis in the most efficient manner with characteristics of the 3D model depicting a real fabric. So, a study on different approaches and methods that are required to render 3D objects in real-time was carried out. Subsequently, two of the implementation methods offered by the Vuforia package to augment 3D models of objects in real-time, i.e., image target and model target was studied. As compared to the traditional method of shopping, this proposed system provided an add-on feature to online shopping, hence giving a realistic approach to it.