Discuss on Functions and Design of Virtual Travel Communities for Seniors

The Virtual Travel Communities (VTCs) are widespread and influential platforms for sharing tourism information and experiences. Attracting and maintaining users are crucial to success of them. Despite senior have become second largest tourism market; there is little research on the importance of developing VTCs for seniors. This study aims to explore the functions of VTC for seniors by reviewing the literature on senior tourism, virtual community, and VTC; and then to discuss the strategies for designing VTCs for seniors. This paper devoted to increase the attention on VTC for seniors by exploring the benefits of its development. It will help academics and practitioners gain insights into exploring and maintaining senior users in VTCs.