Development of the Model of Digital Technology Stack for Promoting Accounts in the Field of Science and Education on Social Media Platforms

Institute for Statistical Studies and Economics of Knowledge by National Research University — Higher School of Economics (HSE) in Data Book “Science Indicators: 2021”¹¹Website of Higher School of Economics (HSE), https://lissek.hse.ru/news/454933528.html. “Science Indicators: 2021”, 29.03.2021. talks about 10 trends that characterize the current state of Russian science. One of the trends indicates a decrease in public interest in scientific research. Statistics confirm that a number of technologies used to popularize science in society are not enough. At the same time, the most popular communication tools in modern times are social media. The authors of this study analyze the effectiveness of existing social media models in the area of science and represented the complex of technologies and online tools required for setting up communications and popularizing scientific knowledge on social media platforms.