Navigating the Marketing Technology Landscape

Rapid technology advancements have changed the way customers research products and make purchases. This has led to an almost immeasurable increase in the number of customer touchpoints along the customer journey and a corresponding need for a richer set of digital tools that find and engage people on a global scale. The result has been a plethora of options that overwhelm most marketing teams. It is time for us to more carefully consider our approach to the tech frameworks we are creating in marketing.