Evaluation Method of Loyalty Program Efficiency

The article is devoted to the problem of evaluation of the loyalty program efficiency. The subject area of the article is the implementation of megaprojects in the sphere of nuclear energy, in particular, the construction of nuclear power plants on the territory of other countries. The authors offer the evaluation method of public attitude to the planned megaproject and identification of problematic aspects for further organization of target-oriented events for public loyalty enhancement. As the key criteria are given: the level of knowledge about the nuclear industry, consumer attitude, consumer benefits. The variation of the attitude of society’s representatives is shown depending on the level of administrative-territorial division: from the country in general to a specific settlement. It is also given an example of forming a portrait of a representative of the society with quantitative evaluations of certain criteria. Recommended priorities and corresponding target impacts are considered as well.