Optimization of Financial Statement Investment Performance Based on Micro Behavioral Perspective

How individual investors in the stock market should obtain excess returns through reasonable decision-making is an important topic that has always been favoured by scholars at home and abroad. As the key information reflecting the fundamentals of stocks, financial information is directly related to the rationality of stock selection. In the study of the relationship between financial information and stock investment performance, traditional methods have problems such as the lack of microscopic research on the investment effects of individual investors, we cut from the two perspectives of transaction frequency and main information attention, around financial information utilisation degree of individual investors, investment behaviour and performance of three aspects to study and put forward the research hypothesis, adopts the method of questionnaire survey to collect data, establish four orderly logistic regression methods based on the empirical analysis model, to empirically tested samples. Theoretical analysis and experimental results show that improving the use of financial information can help individual investors achieve better investment performance, make investments more cautious, reliable, and correct, thereby effectively avoiding investment losses and realising investment returns.