Media E-Learning Platform Podcast on Basic Competencies Apply Promotion For Online Marketing for Vocational High School Cullinary Art Students

This research is research on the development of e-learning media podcast platform on the basic competencies of applying promotions for online marketing for vocational high school Cullinary art students. The research method used is by Research and Development (R&D) method and material development design using Intergrative Learning Design Framework (ILDF) model. This research aims to produce and analyze the feasibility of media as well as materials for podcast-based audio-visual digital learning media products on creative and entrepreneurial product subjects on the basic competencies of applying promotional media to online marketing. The results of this development study showed validation results by material experts with a percentage of 87.5%, media experts with a percentage of 95%, linguists with a percentage of 83% and information technology experts with a percentage of 100%. Then, with the results of small jump trials get a rating of 77%. The results of the large group trials gained a percentage of 90%, an increase in the percentage of assessment due to repeated explanations so that students could understand what the narrative meant.