Ai And Ml Enabled Analytics Techniques For Improving The Quality Of Website

A website is a collection of web information along with pages. It is the doorway to drive the visitors to any business. The improvement of the website will give more return of investment for any kind of business. Website optimization and analytics techniques are giving a clear picture of identifying the right customer details and expectations. Artificial Intelligence (AI) based techniques are gaining attention to analyze the website performance in recent days. AI-Enabled website analytics tools are studied and discussed in this paper. To connect the gap and to overcome the pitfalls in AI, the concepts of Machine Learning (ML) have emerged globally. The ML-assisted website analytics tools such as Google Analytics and kiss metrics are used to identify the visitor’s activity on a website. Many workflow automation tools are playing an important role in identifying the buyers’ behaviors on purchase of interest. Website developers and owners are trying to make use of these analytics tools to keep track of information on website traffic. Some of the automated analytics tools are helping the business to understand the customer needs. The adobe analytics tool is helping us to collect the visitor’s information by multiple channels such as search engine, social media and blogpost. AI assisted Chabot’s are analyzing the key performance indicators of the product after launching into the market. Without human intervention, these Chabot’s are developed and deployed on websites to produce instant responses to the customers. There are two types of Chabot’s available in the global market such as voice-based and text based. Based on the speech and languages recognition methods, those automated bots are making efficient results to their customers. Most of the e-commerce sites are planning and launching human assisted virtual bots to enable the business as a continuous process. This paper is divided into two major categories as AI-Enabled Analytics Services for Website Analytics and ML-enabled services for Website Improvement.