Research on Business Development Strategy of Application Software Store

[Purpose / significance] in order to maximize the sales volume of application software, strengthen the advantages of application software store, and assist the business department of application software store to make business development strategic decisions. [method / process] considering various factors affecting software sales, the software sales data and user data are mined. With the help of the research results of artificial intelligence technology, the business decision-making model of software store is constructed by using random forest method. Taking the sales data of a software application store as a sample, this paper makes an experimental comparative analysis, adjusts and improves the model repeatedly to form a new decision model. [result / Conclusion] the experimental results show that the model is feasible and accurate, and can effectively help app stores to formulate appropriate business development strategies and improve software sales.