Discrepant Analysis on the Vocational College Students' Network Value Orientation by the Different Population Variables

Research Objectives: This paper is to learn the current vocational college students' value orientation and behavior in the network, analyze the existing problems, and provide reference for the scientific formulation of effective intervention measures. Research Methods: Using random sampling method, 1751 students in a Shandong vocational college were surveyed through the network, and SPSS19.0 was used for descriptive and discrepant analysis. Research results: (1) The network value orientation of higher vocational students is generally positive; in the choice of presents generic entertainment web content, the characteristics of consumption and extensive interest, the network speech attitude, the result is generally objective and rational; most of the students can take a rational and objective attitude in the face of the network information, and a few students present perceptual even extreme attitude. (2) The network value orientation of higher vocational students has significant differences in demographic variables such as gender, political status and grade (
$\mathrm{P} < 0.05$
), but has no significant differences in variables such as student origin, one-child situation and whether they are student cadres (
$\mathrm{P} > 0.5$
). Research conclusion: The current network value orientation of higher vocational students is generally optimistic, rational and positive, but a small number of students are extreme, one-sided and impulsive. The different population variables in the genders, political statuses and grades have significant influence on the moral orientation of higher vocational students, so it is necessary to strengthen targeted education and guidance.