The Value and Significance of Digital Media Interactive Technology in Animation Design

First of all, this paper expounds that digital media interactive technology is beneficial to the education function of animation, and analyzes the value of digital media interactive technology in film and animation design. Then, it makes detailed analysis on the specific application of digital media interactive technology in animation design and production, including the specific application of digital media interactive technology in film and TV animation, further strengthening the digital media interactive function of animators, combining digital media interactive technology with other science and technology, and combining digital media interactive technology with national traditional art. Then, it analyzes the effect of digital media interactive technology on 3D animation design. Finally, it expounds the concrete application of digital media interactive technology in 3D animation design, including the concrete application of digital media interactive technology in game design application, cinematic post-production and movie advertisement. Through this paper, it is hoped that relevant people will pay attention to the application of digital media interactive technology in animation design, and deeply understand the significance and value of digital media interactive technology in animation design.