Exploration and Practice of the Bilingual Teaching Model of “International Business Management” Based on Information Technology Platform

“International Business Management” is a core course for undergraduates majoring in economics and management. Today, with the rapid development of information technology, relying on the Internet, big data, intelligent devices and other latest scientific and technological achievements, bilingual teaching of this course can accelerate the students' integration with the world, expand their cultural vision, and enhance their international competitiveness. The “International Business Management” course team constantly tries to integrate the latest technological elements in the teaching process, and builds a software and hardware environment integrating online resources, classroom multimedia equipment, and student intelligent devices. Based on this founation, they integrated MOOC, SPOC, flipped classroom and other new teaching methods into teaching practice, and finally the traditional single offline teaching method is transformed into an “online and offline blended teaching” mode. Statistics show that the new teaching mode has achieved good teaching effect in the practice of “maintenance” bilingual teaching.