Research on Interactive Design of Tourism Brand Based on Augmented Reality Technology

This thesis researches how the interactive design rebranding tourism brands. It proposes the use of augmented reality cascading technology and multi-dimensional information display technology to sort out human information, geographic information, ecological information, cultural traditions and other information for tourist destinations, and finally use Professional development technology displays this information in a visual design. This study mainly discusses from three aspects: 1. Augmented reality technology enables tourism interactive experience to realize the transformation from surface to three-dimensional; 2. Augmented reality technology enhances the versatility of travel interaction; 3. Augmented reality technology optimizes the visitor experience of digital travel, thus driving the transformation of travel brands and realizing the new mode of tourism interaction and integration.