The Utilization of Big Data Analytics on the Current Development of Online Payment in Taiwan

In 2020, the COVID-19 pandemic impacted global economic seriously, and people tried to avoid face-to-face commerce interactions as much as possible. However, it provided a good opportunity for the development of cashless mobile payment. This research utilized big data analytics tools to analyze the online sentiment of the top three mobile payment platforms, including Line Pay, JKOPAY, and Alipay, which are currently the most popular mobile payment platforms in Taiwan. Besides, this article explored their existing market strategies and provided suggestions for the future operations of mobile payment.