Wireless video-do standards matter?

Summary form only given, as follows. It is usually assumed that standards are an essential prerequisite for the exchange of various types of data, not least video. For as long as codecs have necessarily been implemented in dedicated hardware this has been true. Now, however, the ground-rules are changing rapidly. General-purpose processors are becoming more powerful but less power hungry. Java is providing platform-independence on all devices from fixed to mobile. Bluetooth is de-coupling the screen from the channel. All these developments are tending to promote the 'on-demand' distribution of software for special purposes. In other words, the area of standardisation is moving away from the algorithm and towards the platform. Video can benefit from this by the release of the immense talents available in academia and smaller companies world-wide. The answer to the question in the title must therefore be "Probably not, and less so all the time".