E-commerce Product Recommendation Based on Product Specification and Similarity

Recommender systems play the role of leading users to customized suggestions in the broad universe of available possibilities. While producers use it for cross-selling, which suggests additional products or services to customers, consumers use recommender systems to seek items that match their interests and preferences. By establishing a value-added relationship between the system and the customer, recommender systems boost loyalty. In present e-commerce systems, user pattern search, item, and historical analysis is a substantial component of a recommendation system. A better recommendation system based on product specifications and product similarity measures rather than historical data could lead to a progressive change in e-commerce recommendation technologies. This paper proposes a model that uses product specifications and various similarity measures to compute the user recommendations. The model considers product description and specifications to calculate a similarity measure and then uses these similarity values to form clusters of products. Based on the generated cluster of products, relevant products are recommended to the user. The paper presents method analysis of the various measures and matrices using a sample data set. It also compares the results of our model with the traditionally followed model. The proposed methodology promises to build a user-friendly recommendation system.