Exploration of Media Convergence Path Based on Blockchain and Big Data Technology

At present, the change of social and economic structure is a trend of development with certain practical significance, which is not only related to the national economy and people's livelihood, but also has a positive feedback effect on the innovative Internet industry which represents advanced science and technology. With the help of internet plus's big data, new media can quickly obtain the required resources and information, and then push the interesting content to people according to these information. Media convergence is a national strategy, which needs innovative development and revolutionary technical assistance in the ecological sense. Blockchain technology is such a revolutionary technology that can greatly help media convergence and overcome the “pain point” of media convergence. This paper explores how to form an organic combination and interaction mechanism between traditional media and new media based on blockchain and big data technology in the prosperous stage of media development, thus effectively promoting the rapid progress and development of contemporary media industry.