Study of the Design of H5-Technology-Based Information Flow Advertising and Analysis of User Experience Model

H5-technology-based information flow advertising, with its high-quality content and format, extensive user engagement and powerful instant online updating capacity, brings a strong impact on traditional advertising media. This paper, with cross-disciplinary research methods, is aimed at analyzing the technical advantages of H5-technology based information flow advertising and summarizing the design strategies of H5-technology-based information flow advertising, establishing for H5-based information flow advertising a user experience model based on emotional valence and emotional arousal theory.