Consumerism in the Digital Age

Consumerism is the inevitable product under the domination of capital logic. In the digital age, consumerism spreads through various digital platforms, which encourages people’s false demand and overdraft desire, spreads to the sinking market, penetrates into all fields of our social life in an extremely covert way, and seriously endangers the development of socialism with Chinese characteristics in the new era. In the digital age, consumerism has undergone some qualitative changes. It is necessary to reconstruct the rational consumption concept of pursuing a better life in the new era under the background of national governance modernization.