Design of Immersive Interactive Experience of Intangible Cultural Heritage based on Flow Theory

At present, the limitation of intangible cultural experience lies in the lack of long-term immersive cultural experience for users. In order to solve this problem, this study divides the process from the perspective of Freudian psychology and combines the theoretical research on intangible cultural heritage and flow experience to get the preliminary research direction. Then, based on the existing interactive experience cases of intangible cultural heritage, a set of method model of immersive interactive experience of intangible cultural heritage based on flow theory is summarized through user interviews in this research. Finally, through data verification, the model is proved to be correct. In addition, this study offers some important insights into differences between primary users and experienced users, and proposed specific guiding suggestions for immersive interactive experience design of intangible cultural heritage based on flow theory in the future.