International comparison of consciousness for autonomous driving: Japan, the United States and Germany

Autonomous driving is the key component enabling future society. Therefore, understanding the consumer's autonomous driving needs is very important for automobile companies and suppliers. Previous studies have largely concentrated on a person's driving behavior, however, this study takes a different approach in terms of the differences in consumers' needs regarding autonomous driving by examining the consciousness differences in the three biggest markets except for China: Japan, the United States and Germany. The results show some differences among the three countries: the United States respondents are the most receptive of autonomous driving, followed by Germany and Japan. Our results can prove useful for automobile companies and suppliers and help them supply adequate autonomous driving services and devices.