Research of firefly ecological sightseeing sites : -Based on AHP and Fuzzy Comprehensive Methods

With the development of artificial intelligence and big data technology, people are paying more and more attention to its application in eco-tourism marketing. To make better use of big data for eco-tourism marketing, and analyze and meet the psychological needs of tourists, this article uses some artificial intelligence algorithms, including analytic hierarchy process and fuzzy comprehensive evaluation model, to evaluate rural eco-tourism options and put forward suggestions for constructing firefly eco-tourism.