An Analysis of Technical Innovation in China’s Sports Goods Industry

Based on Schumpeter’s theory of innovation, this paper systematically discussed the incentives and core driving forces of China’s sporting goods industry reform under the background of artificial intelligence, cloud computing, mobile Internet. The six listed companies in the traditional sporting goods industry and the smart sporting goods industry in scale and output value were selected as the research objects. Collecting authoritative data such as relevant enterprise annual report data, using economic mathematical analysis methods, and rely on Schumpeter’s discontinuity model to scientifically position the development trend of the traditional sporting goods industry and the smart sporting goods industry in the process of industrial transformation, and analyzing them Opportunities and challenges faced by each. The innovative development strategy of China’s sporting goods industry was proposed from three levels: creating a complete innovation ecosystem, establishing an open and collaborative innovative development method, and implementing the innovation of the sports goods industry chain. This research provided a certain theoretical reference for promoting the optimization of the structure and accelerated upgrading of China’s sporting goods industry and other labor-intensive industries.