How Chinese Language Style Influence the Communication Effect of Fashion Internet Celebrities’ Weibo Accounts

As one of the fastest-growing and most profitable groups, fashion Internet celebrities are leading the development of a new business model of "Internet celebrity economy". From the linguistic point of view, this thesis will explore how different language styles affect the communication effect of fashion Internet celebrities’ Weibo accounts. First of all, based on the related theories of language style and the research methods of automatic text analysis, this paper divides the language features of fashion Internet celebrities’ Weibo accounts into three categories: "interactive style", "cognitive style" and "emotional style". After that, the relationship between the language style of fashion Internet celebrities’ Weibo account and its communication effect is constructed by the quantitative statistical method of multiple linear regression, and the hypothesis model is established and verified. Finally, based on the results of the quantitative research, this thesis provides some suggestions on how to improve the language style of fashion Internet celebrities’ Weibo accounts and enhance their influence. (Abstract)