Research on Precision Marketing Model of the Inspection and Certification E-commerce Platform based on Personalized Recommendation and It’s Application

Inspection and certification industry is an important part of modern service industry, at present, most of the world’s inspection and certification institutions only include a narrow field of inspection and certification services and could not meet the customer’s increasingly improving inspection comprehensive, extensive, timeliness, accuracy, convenience and other aspects of the needs. So, it’s extremely significant to plan a practical marketing strategy for inspection and certification e-commerce platform. In order to solve this problem, through the analysis of the precision marketing process of the inspection and certification e-commerce platform, this paper proposes the personalized recommendation mechanism for precision marketing, and forms the precision marketing model of the inspection and certification e-commerce platform. The model is effectively applied in China’s inspection and certification e-commerce service cloud platform - CCTEK, could provide detailed guidance for inspection and certification e-commerce platform, which promotes the inspection and certification e-commerce platform using personalized recommendation and other big data technology to achieve precision marketing.