Challenging Diffusion of Digital Receipts

When paper-based public transport tickets, office documents and invoices have been incrementally replaced by digital versions across the world, we still tend to get paper-based receipts in everyday shopping. This project is interested in the interplay between innovation diffusion and retail information systems. Theoretically, innovation concepts underlying the collaboration-based data exchange models in the case of diffusion and adaption are analyzed. Empirically, this paper investigates the potential of digital receipts that has proven to be more immune to diffusion and adaption via integrative data exchange platforms. The applied method is a qualitative case study based on project-specific documents and interview data analysis. The outcomes of this research help to understand the factors why some digitalization projects fail (while others succeed), especially in countries that are generally lighthouses for innovation.