Understanding the Long-Term Dynamics of Mobile App Usage Context via Graph Embedding

With the increasing diversity of mobile apps, users install many apps in their smartphones and often use several apps together to meet a specific requirement. Because of the evolution of user habits and app functions, the set of apps using at the same time, i.e., app usage context, may change over time, which represents the dynamic correlation of different apps and even the evolution trend of the whole app ecosystem. Therefore, understanding how an app’s usage context changes over time is very meaningful. In this paper, based on a seven-year app usage dataset, we explore the long-term app usage context dynamics and understand the underlying reasons and influence factors behind. Specifically, we build app co-occurrence graphs in different periods and learn app embeddings accordingly by leveraging graph embedding algorithm. We then measure the change of app usage context by the distance between neighboring app embeddings. As for the whole app ecosystem, we find that the change rate of app usage context undergoes up and down phrases, and varies in different app-categories. Furthermore, we explore three influence factors correlated with such dynamics. These results will be helpful for stakeholders to better understand the evolution of mobile users' app usage behavior.