A LINMAP Method Based on the Bounded Rationality of Evaluators for Property Service Quality Evaluation

Property service quality (PSQ) evaluation is the key means of property management. Traditional PSQ evaluation is usually based on the rational hypothesis of the evaluators. The evaluators’ behaviour with bounded rationality is more in line with the characteristics of modern PSQ evaluation practice. At this point, evaluation information is usually incomplete information and heterogeneous data. The existing LINMAP methods have the ability to process incomplete information and heterogeneous information, but cannot adapt to evaluation information processing under bounded rational behaviour. As one of the major achievements of behavioural economics, prospect theory can explain people’s bounded behaviour when making decisions. The purpose of this paper was to develop a linear programming technique for multidimensional analysis of preference (LINMAP) model based on prospect theory for modern PSQ evaluation. First, a data preprocessing method was designed by referring to the TOPSIS method. Then, the value function was used to construct the dominance matrix, and the LINMAP model based on prospect theory was constructed. Finally, all alternatives were ranked in order according to overall performance value, which was solved by the LINMAP model. The feasibility and effectiveness of the proposed method were demonstrated by example analysis. Based on the evaluation results of PSQ of public projects, the important items and excellent property service projects and their reasons were determined, and some suggestions were proposed to improve PSQ.