Research on the optimization of rural e-commerce human resources based on big data

In order to improve the accuracy and rationality of rural e-commerce human resource data mining, this paper puts forward the research of rural e-commerce human resource optimization based on big data. This paper analyzes the demand structure of rural e-commerce human resources, and mines the relevant data of human resources personnel of a rural e-commerce enterprise in Heilongjiang Province. Based on the principle of e-commerce information, human resource gain is calculated. This paper analyzes the constraints of rural e-commerce human resource allocation, constructs the objective function of rural e-commerce human resource allocation, and completes the rural e-commerce human resource allocation. The experimental results show that the proposed human resource allocation method has high data mining accuracy and optimization rationality, and can meet the needs of rural e-commerce human resource allocation.