Research on the design of JiaoShan forest of steles Cultural and Creative Products by combining ASEB analysis method and network text analysis

The design research of cultural and creative products centering on Jiaoshan Stele Forest is aimed at enhancing tourists’ sense of participation, improving tourists’ tour experience, making tourists obtain more profound cultural experience, so as to resonate with the calligraphy and inscription art of Jiaoshan Stele Forest scenic spot and spread excellent calligraphy and inscription culture. From hornet’s nest, dianping.com, Meituan, ctrip and other major websites to obtain tourists’ evaluation of Jiaoshan stele-forest scenic spot, and through the use of ROST Content Mining6 software, specific analysis of the obtained network text; Combined with questionnaire survey and semi-structured interview, the first-hand information about Jiaoshan Stele Forest scenic spot and its tourists’ feelings are obtained. Using ASEB analysis method to analyze the obtained data, so as to understand the real needs of tourists. According to the design principles of ASEB analysis, the research on cultural and creative products in Jiaoshan Stele Forest scenic spot can improve users’ sense of experience and participation. ASEB analysis method is applied to the design and research of cultural and creative products. Combined with the characteristics of Jiaoshan forest of steles scenic spot, the design principles guiding cultural and creative design are summarized, so as to launch the design and research of cultural and creative products.