A Study on Image Extraction and Innovation Development of Clay Toys in the New Context

Clay Sculpture Toy is a kind of handicraft art form with the longest history and the widest spread among Chinese people. It shows people’s joys and sorrows, their life and production which has strong regional characteristics and local flavor. But now, in the new context of the collision between traditional culture and market economy, how to develop and spread clay sculpture toys is facing difficulties. On the one hand, there is a certain gap between traditional folk art and modem mainstream aesthetics; on the other hand, how to innovate the development and dissemination of clay sculpture toys, such traditional handicrafts, in the context of traditional communication environment and modem interconnection of all things. In such a complex new context, it is very important for clay toys to innovate their own development points and communication means. Computer image technology has been broadly used in media and advertisement, engineering technology and other fields and achieved good results, but such advanced technology has almost never been applied in the traditional handicraft industry. Based on the previous studies on clay toys, this paper uses computer image technology to extract the images and patterns of traditional clay toy to find a new innovative path for the developing traditional handicrafts such as clay toys in the new context, this paper constructs an evaluation index system for the comprehensive development value of clay toys. Taking Fengxiang, Huishan and Xunxian as examples, this paper comprehensively evaluates the development value of clay toys by using FAHP and finds innovative ways suitable for clay toys according to the conclusions:1. Create innovative and high-quality IP image in combination with new context. 2. The mode of communication with new context. 3. Open innovation of decorative patterns and colors, strive to provide a new perspective and method for the development and innovation of clay toys.