Evolution and Emerging Trends of Kansei Engineering: A Visual Analysis Based on CiteSpace

Today’s development focuses on the integration of affective meaning into products and services. Kansei Engineering (KE) is a technology that establishes the relationship between customers’ kansei and design elements to optimize the design for customers. This study aims to identify the research status and emerging trends in KE research by using visualization analysis with CiteSpace. We retrieve 2830 articles from the core collection of the Web of Science (1995–2021). First, based on the chronological distribution and background of research institutions, journals, literatures, countries and core authors, this study analyzes the main contributions, knowledge sources, interdisciplinary characteristics and major research domains of KE. Second, the research hotspots and cutting-edge technologies are intuitively presented and analyzed to reveal the knowledge structure and research frontier. Finally, this research expounds upon the evolution and developmental process of each stage and proposes the emerging trends of KE research, which are the use of big data in the Internet era, multidisciplinary cooperation, and the integration of multiple mathematical algorithms to serve multiapplication practice. This is also the orientation for further research on KE in the succeeding stages.