Research on Marketing System Construction of Internet Platform Based on Big Data Technology

With the rapid change in the media environment and the development of data technology, big data has increasingly become a core role and concept in the field of marketing operation. For the Internet platform, marketing is its core profit model, and the use of data to improve marketing effectiveness is an issue that Internet platforms always pay attention to. The path to obtain big data, mine the value of big data, and support marketing operations based on big data is becoming critical in the development of Internet platforms. This paper takes Google as a research case, and deeply analyzes the data source, data mining technology, user labeling system of Google platform, and the marketing ecology built on this basis. Through the analysis of Google, we finally came to the conclusion: for the Internet platform, big data technology is an important factor in the marketing system construction, but the integration of technology and marketing ecology is more important, and the Internet platform must realize the depth integration of data and marketing system ecology to effectively improve the efficiency of marketing operations.