Transmission Mechanism and Influencing Factors of Green Behavior in Dynamic Multiplex Networks

With the global warming, soil erosion and a series of environmental problems are worsening. Green sustainable development has increasingly become a major issue of human concern. This study established a dynamic interaction model to explore the influence of green information and the social relations. Due to the continuous evolution of the network and the heterogeneity of individuals, the transition probability of each node is combined with time-varying parameters that reflect its current state. Then, guided by hypernetwork theory and microscopic Markov chain approach, this model is analyzed. Furthermore, the effects of various adjustment parameters on the green behaviors are compared and tested. The results show that behavior diffusion is not only affected by the diffusion of green information, but also closely related to the change of social relations. Finally, combined with the diffusion of green information, a propagation mechanism that simulates damped harmonic motion is proposed to maximize the green behavior. The results show that the final practice fraction of green behavior has been significantly improved.