WebMythBusters: An In-depth Study of Mobile Web Experience

The quality of experience (QoE) is an important issue for users when accessing the web. Although many metrics have been designed to estimate the QoE in the desktop environment, few studies have confirmed whether the QoE metrics are valid in the mobile environment. In this paper, we ask questions regarding the validity of using desktop-based QoE metrics for the mobile web and find answers. We first classify the existing QoE metrics into several groups according to three criteria and then identify the differences between the mobile and desktop environments. Based on the analysis, we ask three research questions and develop a system, called WebMythBusters, for collecting and analyzing mobile web experiences. Through an extensive analysis of the collected user data, we find that (1) the metrics focusing on fast completion or fast initiation of the page loading process cannot estimate the actual QoE, (2) the conventional scheme of calculating visual progress is not appropriate, and (3) focusing only on the above-the-fold area is not sufficient in the mobile environment. The findings indicate that QoE metrics designed for the desktop environment are not necessarily adequate for the mobile environment, and appropriate metrics should be devised to reflect the mobile web experience.