Designing Eco-cultural Development of Students' Personality in the Digital Educational Environment

The broad concept of the environment can be revealed through the necessary degree of concretization of human interaction with it, including with the digital educational environment. There is a problem of finding optimal approaches for pedagogical adaptation of the potential of the digital educational environment to the tasks of ecological development of the personality. The research is based on theoretical analysis and comparison of classical and modern approaches to the problem under study. Netnographic study was a large-scale empirical study for the level of ecological culture of students (9395 people). The distribution of students' responses was performed using Pearson's criterion. The phenomenological aspect of human ecological development has been sufficiently studied in terms of theory, methodology, and application. An analysis of presented approaches has contributed to the definition of the term "ecologically oriented personality". The issue of digital technology application for the development and implementation of the process under consideration has been insufficiently studied. As a result of empirical research, we have obtained a stable trend showing positive results related to the motivation for environmental-oriented activities among students, with the presence of axiological determinants for environmental-oriented activities, including those related to the small Homeland. Taking into account the significant involvement of the student community in the digital educational space, the correlation between the dominants in environmental thinking caused by the digital socio-cultural reality is revealed, which confirms the theoretically justified determinants of individual eco-cultural development.