Educational Functions of Network Media Technology in Major Emergencies: A Case Study at Glasgow College, UESTC, China

Network media is a dissemination method that provides information to users through computer network and wireless communication technology, including blog, short video, network TV and so on. It is characterized by fast, real-time and strong interactivity. This paper makes an empirical analysis of 173 articles published by WeChat public account “Weglasgow” of Glasgow College, University of Electronic Science and Technology of China during the prevention and control of COVID-19 from three aspects: article source, theme content and communication effect. According to the college's public data, the dissemination effect of the original article of the public account is higher than that of the forwarded article. The audience of the public account prefers academic support and anti-epidemic stories. The content of the article not only highlights the characteristics of the Sino-foreign cooperative education, but also inspires the young people's sense of social responsibility, and turns the epidemic prevention and control into a vivid ideological and educational front. Through the research on the educating function of new media in Glasgow College, it is expected to be beneficial to the operation of new media in other universities.