Is technology meeting the privacy challenge?

Privacy is one of consumers' most important concerns about using the Internet for e-commerce and other purposes. With this in mind, a number of privacy-related technologies are emerging, including improved software that anonymizes user identities, tools that audit a company's privacy policy adherence, and standards. Technology's effect on privacy has caused concern since commercial computing emerged in the 1960s. However, the Internet has caused people to look at this issue again in a new way, and we have seen a lot more technologies that are invasive, as well as technologies that enhance privacy.