The Design Method of Product Innovation Model Based on Product Aesthetic Value

In order to overcome the limitations of product innovation design, a product innovation model design method based on product aesthetic value is proposed. Starting from the concept of product aesthetic value, according to the multi cognitive level of product aesthetic value, combined with the innovation dimension of product aesthetic value, a new product innovation model is systematically constructed. On this basis, the innovation model can enhance the aesthetic value of products from multiple dimensions to meet the aesthetic needs of consumers. The results show that the design method can really improve the innovation and aesthetics of product design and meet the personalized needs of consumers on the premise of meeting the needs of consumers.