The Dilemma and New Development Strategy of Sharing Economy — Based on the Perspective of Block Chain Technology

Driven by the Internet technology, the sharing economy, as a new type of economy, has contributed many positive effects on the harmonious and sustainable development of China. However, at the same time, there are also a series of problems in information security, privacy, resource allocation, protocol setting and other aspects, resulting in resource waste, information leakage and other phenomena. These problems are huge obstacles to the sharing economy. To address these issues, it is based on the weakening of authentication barriers, decision centers, fidelity, and automatic contract execution. Firstly, the mechanism and approaches to solve these problems are discussed in theoretical details. Based on this, the viewpoint of this paper is proved by the practical examples of the application of block chain technology. Finally, from the whole process of the sharing economy operation, through the summary of the specific application scenarios and key links of the existing application cases, the specific methods and strategies of the application of block chain technology are given.