How Information Diffuse in a Nomination Network?

During the special period of the COVID-19 outbreak, this project investigated the driving factors in different information diffusion modes (i.e. broadcasting mode, contagion mode) based on the nomination relations in a charitable social relay campaign on Sina Weibo. Specifically, we mapped a nomination social network and tracked the core communicators in both modes. Besides, we also observed the network from perspectives such as relationships between core communicators and modularity of the whole network. We extracted homophily factors and tested them on representative communities within the largest component of the network. We found that some core communicators distributed in a co-dependent way. At last, we presented several explanations to the phenomenon which can be explored in further research.