Experiential State and its Effect on the Behavioral Outcome towards E-Retailing

Internet has basically changed the way businesses interacted, transacted with consumers. The swift expansion of information communication technologies and improved internet penetration has changed the nature of the consumer's daily actions. The offline activities have moved towards online activities. In this article cognitive experiential state and its influence on the e-retailing consumers is discussed with reference to skill, challenge, telepresence, Interactive Speed. This paper is an effort to distinguish antecedents of cognitive experiential state and it's the factors influencing the consumers repurchase intention.