Current Situation and Countermeasure Analysis of Big Data Network Public Opinion Research in China and Abroad Based on Bibliometrics : —Taking the study of Internet public opinion in universities as an example

With the development of technology and diversification of research perspectives, the study of online public opinion related to big data has gradually become a hot topic. In this study, we searched CNKI platform and web of science papers on “online public opinion”, “online public sentiment” and “big data” in the last three years, used Citespace, BibExcel to analyze and VOSviewer to visualize. The comparison showed that the Chinese and English literature differed in terms of their disciplinary fields, popular research topics, and literature citations. This study takes this category of literature as an example and summarizes six most frequently proposed policy suggestions through content analysis. It is also found that there are three main deficiencies in the literature: the method is not strict enough, the research results are targeted at a single or wrong target, and the strategy recommendations are mostly general. Finally, based on the comparison of Chinese and English bibliometrics results and content analysis results, this study makes some suggestions for domestic researchers, such as paying attention to technical exploration and application of quantitative methods, and clarifying responsible subjects in research results.