Research and Application on the Governance of Passenger Car Product Data Resources

With the development of digital economy and big data technology, data resources owned by enterprises have become one of the important production factors in the era of digital economy. Via data empowerment, enterprises analyze the intrinsic value of data, and then realize their own business transformation and innovation and development. After more than ten years of rapid development, China is now the world's largest automobile production country. Behind the huge automobile market, there are a lot of data resources related to the market and products. However, due to the problems of scattered data sources, inconsistent statistical caliber and untimely updating, it brings great inconvenience to the researchers engaged in automobile industry. This paper proposes a set of passenger car product data governance framework, which aims to provide high-quality passenger car product database for enterprises in the process of studying the market and technology of passenger car products, mining the value of data assets, and assisting managers in decision-making.