The Development of 2D Animation media to promote tourism in Wat Phra That Lampang Luang, Lampang Province

The development of 2D animation media is a tool that uses the strength and power of animation to communicate easily. It serves to make content memorable and this media then helps to promote tourism more effectively in Wat Phra That Lampang Luang, Lampang Province. The research process uses a target audiences of those interested in tourist attractions in Lampang Province, rely on online travel information and are aged from 15 to 30 years old, the assessment is divided into two parts: first to assess the effectiveness of the media to promote tourism. And the second is to assess the production quality of the media. Part one of the study noted the effectiveness of 2D animation media to promote tourism, show value and importance, and encourage interest in travel and aesthetics. Satisfaction was very good, which suggests that 2D animation media indeed has an effect on tourism interest. The second part of the study found that the production quality, content, design, visual aspects and animation of the 2D media was of a high standard. The audio aspect is sufficient, which shows that the quality of 2D animation production affects perception because it is consistent with the results of the first part of the study.