Media Preferences of Schoolchildren During the COVID-2019 Pandemic and the Impact of Digitalization on their Media Consumption

The aim of the study is to identify the media preferences of middle and senior schoolchildren in the context of distance learning in 2020 and the impact of digitalization on their media consumption. The objects of the research were the communication channels of this target audience during this period. The empirical base of the study was formed by the results of the conducted quantitative - online survey using a questionnaire and qualitative - in-depth interviews - types of research. The analysis of the results of these studies made it possible to compare the media consumption of schoolchildren before and during this period, to identify and identify trends in the current media consumption of the target audience, to identify the impact of digitalization on the media preferences of adolescents.