Research on the Application of Computer Database Technology in Marketing

With the continuous improvement of people's quality of life, China's major enterprises are facing severe challenges, of course, there are certain opportunities, so domestic and foreign enterprises began to use computer database technology to help enterprises promote marketing. At present, computer database technology has been widely used in marketing in China. This paper briefly summarizes the computer database technology and marketing, analyzes the importance of computer database technology in marketing, and studies the role of computer database technology in marketing. Finally, the application of computer database technology in marketing is analyzed.