Research on Ctrip Corporate Social Responsibility Strategy: An Empirical Case

The continuous rise of new media on the Internet has led to increasingly higher exposure and transparency of enterprises in society, and the relationship between enterprises and society has become closer and closer, and the operation of corporate social responsibility (CSR) is facing more stringent tests. This article takes Ctrip as the research object, classifies and summarizes CSR-related incidents of Ctrip.com travel company in recent years, analyzes the Ctrip stock market data during the time of the incident, and expolres the CSR status of Ctrip through interviews with Ctrip users, then put forward the CSR strategy of Ctrip under the Internet background, to provide reference for the sustainable development of China's large-scale tourism enterprises.