Techniques used by E-commerce industries for Customer analysis

Earlier when people wanted to buy some products, they had to visit the respective store for it. In the past 20 years, the world has seen a surge in the concept of E-commerce. Earlier there were limited players in the market, but today's scenario is different. Because of E-commerce, people don't have to step out of their homes to purchase any product. It is available right at their doorstep. Since the number of players has increased in E-commerce, it is quite natural that there is going to be a competition at a neck-to-neck level. To be in the competition and perform at the very best, organizations need to analyse the customers. This work is achievable with the help of two techniques like Customer Segmentation & Sentiment Analysis. In this review, the main focus is on the various techniques which can be used by organizations for customer analysis.